Jeff Brooks at Donor Power Blog has a great take on Charity Navigator’s recent rant on direct mail. Check it out and consider how it relates to your email campaign. The same rules apply online as in the mailbox.

So, you’re thinking about jumping on the Twitter bandwagon. Not sure if Twitter is right for your nonprofit?  Check out this Quick List of things nonprofits can do with this unique micro blogging platform. If you don’t need to do any of these 10, don’t bother!

You’re planning a big event this fall and you want to include your website into your marketing mix.  You might have added it to your volunteer opportunities page or even an online event calendar. You may even be planning a feature story on your front page. All of these are good steps, but have you considered a unique web page for the event?
Purchasing a unique URL for your event costs less than 10 bucks -it won’t break your budget. With a simple Wordpress based site, you can create an inexpensive …

I love the movie Princess Bride. One favorite scene is with Miracle Max (Billy Crystal) when he makes the comment, ” It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive.”
For quite a while, I’ve viewed the newspaper business as dead. Turns out, it was only “mostly dead.” Check out this blog post from Chris Anderson (Author of the Long Tail). Some good food for thought when considering your marketing mix.

I serve on the board of another nonprofit here in Indianapolis.  We were soliciting proposals from marketing firms to help us sharpen our focus and reintroduce our brand after a significant change in programing.  One firm sent us a folder with the following in the cover letter:
“We’re currently reviewing ********’s request for services to ensure we don’t have any business conflicts to be concerned about. Assuming not, we would look forward to the opportunity to meet with you and your Executive Committee to further discuss your needs and how we …