Many organizations fail to realize news releases (sometimes known as media advisories), done right, can help get free publicity.   The reality is most major news organizations get literally hundreds of them a week.   They read few of them.   To stand out, you need to develop personal relationships with major editors, news directors and those who are responsible for public service.    It takes time, but it’s worth it.   Contact those who are most important to you.   Ask for five minutes of their time.  Visit them.   Let them know that you value …

Facebook’s Causes Exchange is helping nonprofits leverage social media to participate in this year’s America’s Giving Challenge.

I’ve preached this sermon. Over and over again, as I’ve worked for one of the nation’s largest nonprofits, I have pushed us to move into the new millennium. As I have spoken to groups and fundraising professionals, I have hear them lament the same issues. Well, on behalf of all of us, thanks to Seth Godin for his post today.
We’ll blog about it, forward it to our Nonprofit Boards and Executive Directors and hope that this is the time they listen. Sometimes it takes an outsider with the marketing chops …

It’s official. The Internet is is turning the big 4-0. I cannot think of a single discovery, generation, human or earthly development that has impacted so significantly a majority of the world’s population. And yet many individuals, companies and organizations are not yet taking advantage of the wonderful tool. The World Wide Web–one of the Internet’s children you could say, about 20 years old, is much more than a marketing opportunity. Coupled with the Internet and many of the Internet’s other “children,” we are able to connect, make financial transactions, …

Running a non-profit may be one of the most challenging jobs in the country.  Budgets require decisions that impact peoples’ lives and non-profit managers have to make these terrible decisions every day.  With the decline of the dollar, the deep recession we’re in, many non-profits are having to close their doors.
You don’t need to.
There are people with money out there right now – looking to donate that money to charities and non-profit managers who need and deserve it.  These philanthropists are becoming more intelligent and doing a lot of research …