Content Creations Strategies for Nonprofits
View more documents from kivilm.
Kivi Leroux Miller posted the above presentation to SlideShare. It contains a lot of useful tips and information to help you generate content efficiently. Check out her website at Nonprofitmarketingblog.com and find more about her webinars on our calendar page.

In 1891, Salvation Army Captain Joseph McFee placed an iron kettle at a corner on Market Street, at the Oakland Ferry Landing across from San Francisco. He had a vision of serving a Christmas meal for the destitute and poverty-stricken in the San Francisco area and need the money to do so. Captain McFee placed this pot at a spot where he knew there would be a lot of foot traffic, and that those feet may have some money to spare for those in need—namely sailors landing at the harbor …

YouTube is an inexpensive way to leverage the power of video to reach your audience. Not sure where to start? If you are new to YouTube, watch this video to learn some of the basics. If your nonprofit is already using YouTube, send us a note and we will post your video to Blue Trolley Press.

Twitter Jump Start is a fantastic tool for nonprofits that have been wondering what all that “twitter stuff” is all about. John Haydon, of Corporatedollar.org, lays out a simple to follow plan for setting up your account, customizing your profile, and conducting a campaign.

Policymakers, journalists, nonprofit practitioners and activists rely on nonprofit research to do their jobs. Are you giving them what they need? To generate the biggest impact from the knowledge shared, your research report should be engaging to the various audiences it will touch, and not simply to a narrow group of analysts or academics. Today, a very wide range of readers engages with nonprofit research, not only because of a growing desire to learn and educate about causes individuals support, but also because Web 2.0 and initiatives like IssueLab have …