Twitter Jump Start is a fantastic tool for nonprofits that have been wondering what all that “twitter stuff” is all about. John Haydon, of Corporatedollar.org, lays out a simple to follow plan for setting up your account, customizing your profile, and conducting a campaign.

Facebook Causes has topped $10,000,000 in funds raised in just 2 years. Surprisingly, half of that came in the past 6 months. Despite the lousy economy, people are still giving and an increasing number are giving via Facebook.

Chris Anderson writes in The Long Tail, “For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.”

This applies to nonprofit fundraising as well.  People under 40 are more apt to believe what their peers say about a nonprofit than what we say in a mission statement.  Amazon gets this better than any for profit or nonprofit.  Of course, you have to be prepared for the good and the …