Policymakers, journalists, nonprofit practitioners and activists rely on nonprofit research to do their jobs. Are you giving them what they need? To generate the biggest impact from the knowledge shared, your research report should be engaging to the various audiences it will touch, and not simply to a narrow group of analysts or academics. Today, a very wide range of readers engages with nonprofit research, not only because of a growing desire to learn and educate about causes individuals support, but also because Web 2.0 and initiatives like IssueLab have …

Your gift planners can personally connect with more donors and prospects than they could have in an entire month in the 1990’s. Personally connect with record number of donors and prospects this month!

Extra! Extra! Read all about it! Newspaper model broken. Americans get their news more from blogs and Twitter than they do from this newspaper. How can you, as a nonprofit marketer and fund raiser take advantage? Read on.

Cone, in association with Intangible Business has released the Cone Nonprofit Power Brand 100 for 2009.  You can view the the report and the top 100 list at their website. According to the report,
“Through this valuation, we hope to help all nonprofits better understand how to protect and evolve their brands to generate as much revenue as possible. Valuing brands gives organizations a license to demonstrate to companies and other partners that there is an established and justified cost to aligning with nonprofits.”
The report also includes a variety of good …

I love the movie Princess Bride. One favorite scene is with Miracle Max (Billy Crystal) when he makes the comment, ” It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive.”
For quite a while, I’ve viewed the newspaper business as dead. Turns out, it was only “mostly dead.” Check out this blog post from Chris Anderson (Author of the Long Tail). Some good food for thought when considering your marketing mix.