I’ve preached this sermon. Over and over again, as I’ve worked for one of the nation’s largest nonprofits, I have pushed us to move into the new millennium. As I have spoken to groups and fundraising professionals, I have hear them lament the same issues. Well, on behalf of all of us, thanks to Seth Godin for his post today.
We’ll blog about it, forward it to our Nonprofit Boards and Executive Directors and hope that this is the time they listen. Sometimes it takes an outsider with the marketing chops …

Running a non-profit may be one of the most challenging jobs in the country.  Budgets require decisions that impact peoples’ lives and non-profit managers have to make these terrible decisions every day.  With the decline of the dollar, the deep recession we’re in, many non-profits are having to close their doors.
You don’t need to.
There are people with money out there right now – looking to donate that money to charities and non-profit managers who need and deserve it.  These philanthropists are becoming more intelligent and doing a lot of research …

In 1891, Salvation Army Captain Joseph McFee placed an iron kettle at a corner on Market Street, at the Oakland Ferry Landing across from San Francisco. He had a vision of serving a Christmas meal for the destitute and poverty-stricken in the San Francisco area and need the money to do so. Captain McFee placed this pot at a spot where he knew there would be a lot of foot traffic, and that those feet may have some money to spare for those in need—namely sailors landing at the harbor …

Policymakers, journalists, nonprofit practitioners and activists rely on nonprofit research to do their jobs. Are you giving them what they need? To generate the biggest impact from the knowledge shared, your research report should be engaging to the various audiences it will touch, and not simply to a narrow group of analysts or academics. Today, a very wide range of readers engages with nonprofit research, not only because of a growing desire to learn and educate about causes individuals support, but also because Web 2.0 and initiatives like IssueLab have …

Your gift planners can personally connect with more donors and prospects than they could have in an entire month in the 1990’s. Personally connect with record number of donors and prospects this month!