Articles in the Nonprofit Marketing Category
Conversations, Featured, Headline, Nonprofit Marketing »
Check out this post over at the Donor Power Blog, written by Stephen Ferrando. It raises some interesting questions about the sustainability of the 1.5 million charities in the United States.
The pot of charitable dollars that the U.S. population is willing to contribute annually is rapidly approaching its threshold, which means that either charities need to redefine what a successful year means – where growth from one year to the next might not be possible – or larger organizations may need to begin to consider acquiring or absorbing smaller organizations …
Conversations, Featured, Nonprofit Marketing »
I’ve preached this sermon. Over and over again, as I’ve worked for one of the nation’s largest nonprofits, I have pushed us to move into the new millennium. As I have spoken to groups and fundraising professionals, I have hear them lament the same issues. Well, on behalf of all of us, thanks to Seth Godin for his post today.
We’ll blog about it, forward it to our Nonprofit Boards and Executive Directors and hope that this is the time they listen. Sometimes it takes an outsider with the marketing chops …
Big Ideas, Nonprofit Marketing »
Running a non-profit may be one of the most challenging jobs in the country. Budgets require decisions that impact peoples’ lives and non-profit managers have to make these terrible decisions every day. With the decline of the dollar, the deep recession we’re in, many non-profits are having to close their doors.
You don’t need to.
There are people with money out there right now – looking to donate that money to charities and non-profit managers who need and deserve it. These philanthropists are becoming more intelligent and doing a lot of research …
Featured, Nonprofit Marketing »
Policymakers, journalists, nonprofit practitioners and activists rely on nonprofit research to do their jobs. Are you giving them what they need? To generate the biggest impact from the knowledge shared, your research report should be engaging to the various audiences it will touch, and not simply to a narrow group of analysts or academics. Today, a very wide range of readers engages with nonprofit research, not only because of a growing desire to learn and educate about causes individuals support, but also because Web 2.0 and initiatives like IssueLab have …
Featured, Headline, Nonprofit Marketing »
Cone, in association with Intangible Business has released the Cone Nonprofit Power Brand 100 for 2009. You can view the the report and the top 100 list at their website. According to the report,
“Through this valuation, we hope to help all nonprofits better understand how to protect and evolve their brands to generate as much revenue as possible. Valuing brands gives organizations a license to demonstrate to companies and other partners that there is an established and justified cost to aligning with nonprofits.”
The report also includes a variety of good …


