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	<title>Blue Trolley Press &#187; Mobile Giving</title>
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		<title>Mobile Giving To Haiti Relief</title>
		<link>http://bluetrolleypress.com/news/2010/03/mobile-giving-to-haiti-relief/</link>
		<comments>http://bluetrolleypress.com/news/2010/03/mobile-giving-to-haiti-relief/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:46:19 +0000</pubDate>
		<dc:creator>Jeff Stanger</dc:creator>
				<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Mobile Giving]]></category>
		<category><![CDATA[Text Messaging]]></category>
		<category><![CDATA[Hait]]></category>
		<category><![CDATA[Text to Donate]]></category>

		<guid isPermaLink="false">http://bluetrolleypress.com/?p=327</guid>
		<description><![CDATA[A recent study of mobile giving during the Haiti crisis shows how effective &#8220;text to donate&#8221; campaigns can be. Convio, Edge Research, and Sea Change Strategies collaborated on the project and it is available to download in pdf format.
Some of the key findings include:
•77% knew that they could donate via texting to support Haiti relief work
•17% of Gen Y &#38; 14% of Gen X donated to Haiti via texting
•3% of both Boomer and Mature donated via texting
•36% of all respondents would consider texting a donation after a crisis
•31% would text ...]]></description>
			<content:encoded><![CDATA[<p>A recent study of mobile giving during the Haiti crisis shows how effective &#8220;text to donate&#8221; campaigns can be. Convio, Edge Research, and Sea Change Strategies collaborated on the project and it is available to <a title="Download the study here. " href="http://www.convio.com/files/HaitiMobileGiving.pdf" target="_blank">download in pdf format.</a><span id="more-327"></span></p>
<p>Some of the key findings include:</p>
<p>•77% knew that they could donate via texting to support Haiti relief work<br />
•17% of Gen Y &amp; 14% of Gen X donated to Haiti via texting<br />
•3% of both Boomer and Mature donated via texting<br />
•36% of all respondents would consider texting a donation after a crisis<br />
•31% would text a donation if a friend was raising money for a charity</p>
<p>One of the drawbacks of mobile giving is the lag time from donation to recieving the funds. Nonprofits can expect up to a 90 day delay to recieve the donation. For disaster relief, that can be a big problem. Expect to see creative solutions over the next 6-12 months to reduce the wait time.</p>
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