Today it’s official! We’re actually going to do this crazy thing -launching an online magazine in the middle of a down economy and with a shoestring budget. We’re still working out some glitches, but we’re happy to be here!
So, what is Blue Trolley Press?  We’re an online resource for nonprofit professionals.  We will focus on websites, social media, software, and technology.  We will strive to be a safe place for you to ask questions (We promise we won’t roll our eyes at you like your IT guy does!).  If we don’t know …

You’re planning a big event this fall and you want to include your website into your marketing mix.  You might have added it to your volunteer opportunities page or even an online event calendar. You may even be planning a feature story on your front page. All of these are good steps, but have you considered a unique web page for the event?
Purchasing a unique URL for your event costs less than 10 bucks -it won’t break your budget. With a simple WordPress based site, you can create an inexpensive …

I serve on the board of another nonprofit here in Indianapolis.  We were soliciting proposals from marketing firms to help us sharpen our focus and reintroduce our brand after a significant change in programing.  One firm sent us a folder with the following in the cover letter:
“We’re currently reviewing ********’s request for services to ensure we don’t have any business conflicts to be concerned about. Assuming not, we would look forward to the opportunity to meet with you and your Executive Committee to further discuss your needs and how we …