Blog World Expo 2009 will take place in Las Vegas October 15-17. On the 15th, the Social Media Business Summit will take place.  We had hoped to give you the speaker lineup before the early bird registration deadline, but as yet they haven’t released it. I know that’s been frustrating for some of you that were waiting for the schedule to make the decision on whether you would go.

Cone, in association with Intangible Business has released the Cone Nonprofit Power Brand 100 for 2009.  You can view the the report and the top 100 list at their website. According to the report,
“Through this valuation, we hope to help all nonprofits better understand how to protect and evolve their brands to generate as much revenue as possible. Valuing brands gives organizations a license to demonstrate to companies and other partners that there is an established and justified cost to aligning with nonprofits.”
The report also includes a variety of good …

You’re planning a big event this fall and you want to include your website into your marketing mix.  You might have added it to your volunteer opportunities page or even an online event calendar. You may even be planning a feature story on your front page. All of these are good steps, but have you considered a unique web page for the event?
Purchasing a unique URL for your event costs less than 10 bucks -it won’t break your budget. With a simple WordPress based site, you can create an inexpensive …

I love the movie Princess Bride. One favorite scene is with Miracle Max (Billy Crystal) when he makes the comment, ” It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive.”
For quite a while, I’ve viewed the newspaper business as dead. Turns out, it was only “mostly dead.” Check out this blog post from Chris Anderson (Author of the Long Tail). Some good food for thought when considering your marketing mix.

Yahoo usually gets it right. Why else would Microsoft be trying to buy them for $44.6 Billion?  However, Yahoo recently made a move that really irritated their sports content readers. It was a move motivated by profit, that actually may cost them money in the long run.  Luckily, we have their bad example to help keep us from making the same mistake. (Hopefully)
The problem started when Yahoo formed an agreement with Rivals.com to place college football and basketball content on Yahoo’s team pages.  It’s an interesting marriage because one company …