Articles in the Featured Category
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Check out this post over at the Donor Power Blog, written by Stephen Ferrando. It raises some interesting questions about the sustainability of the 1.5 million charities in the United States.
The pot of charitable dollars that the U.S. population is willing to contribute annually is rapidly approaching its threshold, which means that either charities need to redefine what a successful year means – where growth from one year to the next might not be possible – or larger organizations may need to begin to consider acquiring or absorbing smaller organizations …
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Many organizations fail to realize news releases (sometimes known as media advisories), done right, can help get free publicity. The reality is most major news organizations get literally hundreds of them a week. They read few of them. To stand out, you need to develop personal relationships with major editors, news directors and those who are responsible for public service. It takes time, but it’s worth it. Contact those who are most important to you. Ask for five minutes of their time. Visit them. Let them know that you value …
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I’ve preached this sermon. Over and over again, as I’ve worked for one of the nation’s largest nonprofits, I have pushed us to move into the new millennium. As I have spoken to groups and fundraising professionals, I have hear them lament the same issues. Well, on behalf of all of us, thanks to Seth Godin for his post today.
We’ll blog about it, forward it to our Nonprofit Boards and Executive Directors and hope that this is the time they listen. Sometimes it takes an outsider with the marketing chops …


