Blue Trolley Press » Downloads

Mobile Giving To Haiti Relief

Jeff Stanger — Tue, 23 Mar 2010 13:46:19 +0000

A recent study of mobile giving during the Haiti crisis shows how effective “text to donate” campaigns can be. Convio, Edge Research, and Sea Change Strategies collaborated on the project and it is available to download in pdf format.

Some of the key findings include:

•77% knew that they could donate via texting to support Haiti relief work
•17% of Gen Y & 14% of Gen X donated to Haiti via texting
•3% of both Boomer and Mature donated via texting
•36% of all respondents would consider texting a donation after a crisis
•31% would text a donation if a friend was raising money for a charity

One of the drawbacks of mobile giving is the lag time from donation to recieving the funds. Nonprofits can expect up to a 90 day delay to recieve the donation. For disaster relief, that can be a big problem. Expect to see creative solutions over the next 6-12 months to reduce the wait time.

Twitter Jump Start by John Haydon

Jeff Stanger — Sat, 25 Jul 2009 19:11:05 +0000

Twitter Jump Start is a fantastic tool for nonprofits that have been wondering what all that “twitter stuff” is all about. John Haydon, of Corporatedollar.org, lays out a simple to follow plan for setting up your account, customizing your profile, and conducting a campaign.

Particularly useful is a “Twictionary” that helps you understand the language of twitter and “10 Twitter Tips to Increase Online Donations.” You will want to share this free download with your development staff and board. For those who are skeptical about how Twitter can help your organization, Twitter Jump Start will win them over!

Getting the Most From Twitter

Jeff Stanger — Wed, 15 Jul 2009 00:08:18 +0000

We’ve added a new feature to BTP that will really help save you time. Our Free Downloads page is a collection of free applications and white papers that we believe will keep you informed make you more efficient. We will be adding to it regularly and welcome your suggestions.

We’ve started the page off with a Twitter theme. Three white papers and your choice of Tweet Deck or Twirl as free downloads to manage your nonprofit’s Twitter account more effectively.