I’ve preached this sermon. Over and over again, as I’ve worked for one of the nation’s largest nonprofits, I have pushed us to move into the new millennium. As I have spoken to groups and fundraising professionals, I have hear them lament the same issues. Well, on behalf of all of us, thanks to Seth Godin for his post today.
We’ll blog about it, forward it to our Nonprofit Boards and Executive Directors and hope that this is the time they listen. Sometimes it takes an outsider with the marketing chops …

You’re planning a big event this fall and you want to include your website into your marketing mix.  You might have added it to your volunteer opportunities page or even an online event calendar. You may even be planning a feature story on your front page. All of these are good steps, but have you considered a unique web page for the event?
Purchasing a unique URL for your event costs less than 10 bucks -it won’t break your budget. With a simple Wordpress based site, you can create an inexpensive …

Chris Anderson writes in The Long Tail, “For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.”

This applies to nonprofit fundraising as well.  People under 40 are more apt to believe what their peers say about a nonprofit than what we say in a mission statement.  Amazon gets this better than any for profit or nonprofit.  Of course, you have to be prepared for the good and the …