Articles in the Big Ideas Category
Big Ideas, Featured, Headline »
Has your organization delivered Wow today? Have you exceeded the expectations of your clients, your volunteers, or your donors? Have you done something remarkable? Tony Hsieh and the team at Zappos have given us a marvelous insight to how they do this everyday with the best selling book Delivering Happiness.
Foundational to their approach are the 10 Core Values. Take some time on your own to dive into them, but today I wanted to touch on #1: Deliver Wow Through Service.
Big Ideas, Nonprofit Marketing »
Running a non-profit may be one of the most challenging jobs in the country. Budgets require decisions that impact peoples’ lives and non-profit managers have to make these terrible decisions every day. With the decline of the dollar, the deep recession we’re in, many non-profits are having to close their doors.
You don’t need to.
There are people with money out there right now – looking to donate that money to charities and non-profit managers who need and deserve it. These philanthropists are becoming more intelligent and doing a lot of research …
Big Ideas »
Today, I just wanted to pass along an idea that I think is fantastic. The Salvation Army in Dubuque is giving a free senior citizen tour of the John Deere Dubuque Works. Absolutely brilliant! The Army gets to play PR middle man for John Deere and in the process, reinforces their relationship with donors. John Deere gets to tell its story while the Army acts out theirs. It’s a three game sweep! (I absolutely hate the overused “win-win” phrase!)










