Many organizations fail to realize news releases (sometimes known as media advisories), done right, can help get free publicity.   The reality is most major news organizations get literally hundreds of them a week.   They read few of them.   To stand out, you need to develop personal relationships with major editors, news directors and those who are responsible for public service.    It takes time, but it’s worth it.   Contact those who are most important to you.   Ask for five minutes of their time.  Visit them.   Let them know that you value …