America's Giving Challenge | Blue Trolley Press

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2009 America’s Giving Challenge

5 October 2009 No Comment

Facebook’s Causes Exchange is helping nonprofits leverage social media to participate in this year’s America’s Giving Challenge.

The competition is sponsored by the Case Foundation and Parade magazine and it launches October 7th.

Nonprofits can compete for awards of up to $50,000. More details can be found on the Case Foundation Blog and in the October 11th issue of Parade.

Causes Exchange has provided several useful tips to help nonprofits be more competitive:

Gather together your best videos, pictures, and links so you can start your Giving Challenge campaign with a clear case for the importance of your work. Since we redesigned the Media Board about six weeks ago, we’ve seen a tremendous increase in the number of daily media views.

Draft milestone and progress reports you’ll send to your cause members: Raised $500? Hit the 100 people donated mark? Highlight the individual contributions of your super cause members when the cause as a whole reaches a goal or milestone.

Think about the kinds of clear and compelling messages you will send to your cause members. Educate them about the nonprofit you support and be specific about how the organization uses the money they donate.

Visit Causes Exchange for their complete list of tips for successful Giving Challenge campaign.

About The Author
Jeff Stanger is a fundraiser, author, and talk show host. To contact him about speaking to your group or to learn more about his consulting services, contact him here.