Good Idea of the Day
22 March 2009
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Today, I just wanted to pass along an idea that I think is fantastic. The Salvation Army in Dubuque is giving a free senior citizen tour of the John Deere Dubuque Works. Absolutely brilliant! The Army gets to play PR middle man for John Deere and in the process, reinforces their relationship with donors. John Deere gets to tell its story while the Army acts out theirs. It’s a three game sweep! (I absolutely hate the overused “win-win” phrase!)
About The AuthorJeff Stanger is a fundraiser, author, and talk show host. To contact him about speaking to your group or to learn more about his consulting services, contact him here.
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