You’re planning a big event this fall and you want to include your website into your marketing mix.  You might have added it to your volunteer opportunities page or even an online event calendar. You may even be planning a feature story on your front page. All of these are good steps, but have you considered a unique web page for the event?
Purchasing a unique URL for your event costs less than 10 bucks -it won’t break your budget. With a simple Wordpress based site, you can create an inexpensive …

I love the movie Princess Bride. One favorite scene is with Miracle Max (Billy Crystal) when he makes the comment, ” It just so happens that your friend here is only MOSTLY dead. There’s a big difference between mostly dead and all dead. Mostly dead is slightly alive.”
For quite a while, I’ve viewed the newspaper business as dead. Turns out, it was only “mostly dead.” Check out this blog post from Chris Anderson (Author of the Long Tail). Some good food for thought when considering your marketing mix.

I serve on the board of another nonprofit here in Indianapolis.  We were soliciting proposals from marketing firms to help us sharpen our focus and reintroduce our brand after a significant change in programing.  One firm sent us a folder with the following in the cover letter:
“We’re currently reviewing ********’s request for services to ensure we don’t have any business conflicts to be concerned about. Assuming not, we would look forward to the opportunity to meet with you and your Executive Committee to further discuss your needs and how we …

Yahoo usually gets it right. Why else would Microsoft be trying to buy them for $44.6 Billion?  However, Yahoo recently made a move that really irritated their sports content readers. It was a move motivated by profit, that actually may cost them money in the long run.  Luckily, we have their bad example to help keep us from making the same mistake. (Hopefully)
The problem started when Yahoo formed an agreement with Rivals.com to place college football and basketball content on Yahoo’s team pages.  It’s an interesting marriage because one company …

Filling the roster of your development team is a lot like being the GM of a small market baseball team. You can’t compete with the for profit companies on salary. So, you have to field a team with the best players available in your price range. But that doesn’t mean you can’t field a winning team.
So, how do you get quality people at a discount?  First, if you’ve never read the book Moneyball by Michael Lewis, I recommend starting there. It follows the Oakland A’s baseball team as Lewis tries to …