We know you’re busy raising money for a good cause. That’s why we’ve saved you time by collecting info you can use to do your job more effectively.  We will add free downloads to this page frequently, so check back often.

White Papers

Mobile Giving

Early Signals on Mobile Philanthropy

Convio, Edge Research, and Seachange Strategies take a look at mobile giving and the crisis in Haiti. 

Twitter:

Twitter Jump Start- The Complete Guide for Small Nonprofits

John Haydon has created this simple-to-follow guide for how your nonprofit can get the most from Twitter.

Straight Tweet: Giving Voice to a Brand.

PR Newswire published this step-by-step instructional for getting started and promoting your brand on Twitter.

What Twitter Means for Marketers

“Everyone is tweeting these days – from movie stars, talk show hosts, and athletes to regular people. Many marketers have taken notice. But what exactly does Twitter mean for marketers? Is there a genuine opportunity for marketers to tap into the site’s massive user base? Performics believes that Twitter has implications that are affecting search marketing, marketing research, branding, reputation management, direct marketing, viral marketing and customer service.

“Performics’ new white paper outlines the steps marketers can take to incorporate Twitter into each pillar of their current online marketing mix, as well as speculates what the future holds for marketing via Twitter.”   ~Performics

Tweet Sheet

SiteVisibility has a new white paper on Twitter “with some tips aimed specifically at the PR industry, but with plenty of value for everyone, or at least we hope!”

It’s split into six sections:

1. WHAT IS TWITTER AND WHY ALL THE FUSS?
2. EXAMPLES OF SUCCESSFUL USE OF TWITTER
3. HOW PRS CAN USE TWITTER
4. PRACTICAL TIPS ON GETTING MORE FROM TWITTER
5. WHAT’S IT GOT TO DO WITH SEO?

Applications

Tweet Deck

TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. TweetDeck shows you everything you want to see at once, so you can stay organized and up to date.

Twirl

twhirl is a social software desktop client, based on the Adobe AIR platform. Some of twhirl’s features:

• runs on both Windows (2000/XP/Vista) and Mac OSX
• connects to multiple Twitter, laconi.ca, Friendfeed and Seesmic accounts
• displays notifications for new messages
• shorten long URLs (using digg.com, bit.ly, snurl, twurl or is.gd)
• cross-post your updates to Jaiku and many other sites like Facebook, MySpace, LinkedIn and more via Ping.fm
• post images to TwitPic
• search tweets using Twitter Search and TweetScan, and follow topics in near-real time with saved searches
• automatically find tweets mentioning your @username
• record a video on Seesmic, and share it on twitter immediately
• get your seesmic updates in real-time using XMPP
• English spell checking

There are a lot more things twhirl can do to improve your experience, and it offers various configuration options to adapt to your personal needs.

Do you have a white paper, application, or other freebie for Blue Trolley Press readers? Contact us about adding your link (always free for you and our readers) today.