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	<title>Blue Trolley Press</title>
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	<description>e-philanthropy, social media, software, technology, and more!</description>
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		<title>PR TIP: FORGET ABOUT NEWS RELEASES. UNLESS &#8230;</title>
		<description><![CDATA[Many organizations fail to realize news releases (sometimes known as media advisories), done right, can help get free publicity.   The reality is most major news organizations get literally hundreds of them a week.   They read few of them.   To stand out, you need to develop personal relationships with major editors, news directors and those who are responsible for public service.    It takes time, but it&#8217;s worth it.   Contact those who are most important to you.   Ask for five minutes of their time.  Visit them.   Let them know that you value ...]]></description>
		<link>http://bluetrolleypress.com/news/2010/02/pr-tip-forget-about-news-releases-unless/</link>
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		<title>2009 America&#8217;s Giving Challenge</title>
		<description><![CDATA[Facebook&#8217;s Causes Exchange is helping nonprofits leverage social media to participate in this year&#8217;s America&#8217;s Giving Challenge.
The competition is sponsored by the Case Foundation and Parade magazine and it launches October 7th.
Nonprofits can compete for awards of up to $50,000.  More details can be found on the Case Foundation Blog and in the October 11th issue of Parade. 
Causes Exchange has provided several useful tips to help nonprofits be more competitive:
Gather together your best videos, pictures, and links so you can start your Giving Challenge campaign with a clear case for the ...]]></description>
		<link>http://bluetrolleypress.com/news/2009/10/2009-americas-giving-challenge/</link>
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		<title>Sometimes It Takes An Outsider</title>
		<description><![CDATA[I&#8217;ve preached this sermon. Over and over again, as I&#8217;ve worked for one of the nation&#8217;s largest nonprofits, I have pushed us to move into the new millennium. As I have spoken to groups and fundraising professionals, I have hear them lament the same issues. Well, on behalf of all of us, thanks to Seth Godin for his post today.
We&#8217;ll blog about it, forward it to our Nonprofit Boards and Executive Directors and hope that this is the time they listen. Sometimes it takes an outsider with the marketing chops ...]]></description>
		<link>http://bluetrolleypress.com/news/2009/09/sometimes-it-takes-an-outsider/</link>
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		<title>Happy Birthday, Internet!</title>
		<description><![CDATA[It&#8217;s official. The Internet is is turning the big 4-0. I cannot think of a single discovery, generation, human or earthly development that has impacted so significantly a majority of the world&#8217;s population. And yet many individuals, companies and organizations are not yet taking advantage of the wonderful tool. The World Wide Web&#8211;one of the Internet&#8217;s children you could say, about 20 years old, is much more than a marketing opportunity. Coupled with the Internet and many of the Internet&#8217;s other &#8220;children,&#8221; we are able to connect, make financial transactions, ...]]></description>
		<link>http://bluetrolleypress.com/news/2009/08/happy-birthday-internet/</link>
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		<title>Connecting with Resources through Search</title>
		<description><![CDATA[Running a non-profit may be one of the most challenging jobs in the country.  Budgets require decisions that impact peoples&#8217; lives and non-profit managers have to make these terrible decisions every day.  With the decline of the dollar, the deep recession we&#8217;re in, many non-profits are having to close their doors.
You don&#8217;t need to.
There are people with money out there right now &#8211; looking to donate that money to charities and non-profit managers who need and deserve it.  These philanthropists are becoming more intelligent and doing a lot of research ...]]></description>
		<link>http://bluetrolleypress.com/news/2009/08/non-profit-search-engine-optimization/</link>
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		<title>Managing Your Time and Creating Content</title>
		<description><![CDATA[Content Creations Strategies for Nonprofits
View more documents from kivilm.
Kivi Leroux Miller posted the above presentation to SlideShare. It contains a lot of useful tips and information to help you generate content efficiently. Check out her website at Nonprofitmarketingblog.com and find more about her webinars on our calendar page.

]]></description>
		<link>http://bluetrolleypress.com/news/2009/08/managing-your-time-and-creating-content/</link>
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		<title>Online Donation Pay?</title>
		<description><![CDATA[In 1891, Salvation Army Captain Joseph McFee placed an iron kettle at a corner on Market Street, at the Oakland Ferry Landing across from San Francisco. He had a vision of serving a Christmas meal for the destitute and poverty-stricken in the San Francisco area and need the money to do so. Captain McFee placed this pot at a spot where he knew there would be a lot of foot traffic, and that those feet may have some money to spare for those in need—namely sailors landing at the harbor ...]]></description>
		<link>http://bluetrolleypress.com/news/2009/08/online-donation-pay/</link>
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		<title>Intro to YouTube for Nonprofits (video)</title>
		<description><![CDATA[
YouTube is an inexpensive way to leverage the power of video to reach your audience. Not sure where to start? If you are new to YouTube, watch this video to learn some of the basics. If your nonprofit is already using YouTube, send us a note and we will post your video to Blue Trolley Press.
]]></description>
		<link>http://bluetrolleypress.com/news/2009/08/intro-to-youtube-for-nonprofits-video/</link>
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		<title>Twitter Jump Start by John Haydon</title>
		<description><![CDATA[Twitter Jump Start is a fantastic tool for nonprofits that have been wondering what all that &#8220;twitter stuff&#8221; is all about. John Haydon, of Corporatedollar.org, lays out a simple to follow plan for setting up your account, customizing your profile, and conducting a campaign. 
Particularly useful is a &#8220;Twictionary&#8221; that helps you understand the language of twitter and &#8220;10 Twitter Tips to Increase Online Donations.&#8221; You will want to share this free download with your development staff and board. For those who are skeptical about how Twitter can help your ...]]></description>
		<link>http://bluetrolleypress.com/news/2009/07/twitter-jump-start-by-john-haydon/</link>
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		<title>Three Steps to Making Your Research Report More Usable</title>
		<description><![CDATA[Policymakers, journalists, nonprofit practitioners and activists rely on nonprofit research to do their jobs. Are you giving them what they need? To generate the biggest impact from the knowledge shared, your research report should be engaging to the various audiences it will touch, and not simply to a narrow group of analysts or academics. Today, a very wide range of readers engages with nonprofit research, not only because of a growing desire to learn and educate about causes individuals support, but also because Web 2.0 and initiatives like IssueLab have ...]]></description>
		<link>http://bluetrolleypress.com/news/2009/07/three-steps-to-making-your-research-report-more-usable/</link>
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